If the market you want to enter is wide open, without competition, you might pause to ask yourself why. There may be a legitimate reason. It is possible to be too avant-garde. Completely original ideas without pre-existing competitors are difficult businesses to start. On top of everything a new business must do right to succeed, you really don’t want to add “educate the customer” to your TO DO...
December 3, 2018
No One Else Is Doing It