Past Midway Ramblings on Business & Life


No One Else Is Doing It

If the market you want to enter is wide open, without competition, you might pause to ask yourself why. There may be a legitimate reason. It is possible to be too avant-garde. Completely original ideas without pre-existing competitors are difficult businesses to start. On top of everything a new business must do right to succeed, you really don’t want to add “educate the customer” to your TO DO...

Adjacent Possible

In his book, Where Good Ideas Come From: The Natural History of Innovation, Steven Johnson talks about the “adjacent possible”. The adjacent possible, as the name suggest, entails all the near-collision ideas that might form with a simple, first-order combinations of previously existing concepts, ideas, products or services. Although important, the adjacent possible requires no monumental leaps...

Past Midway Ramblings on Business & Life

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